Customer onboarding is an area of operations that is being renewed significantly with the new system. The new digital onboarding process will reduce the time required to collect and store customer information to 5 minutes. The entire process will be carried out using only 2 screens instead of 10 before the new structure. Alternatifbank will also manage to reduce the number of customer signatures needed from 5 to just 2.
One of the main benefits of moving to a single solution is the ability to deliver full and integrated Omni-Channel user experience. VeriChannel delivers fully responsive and adaptive user interfaces. For example, a customer can start the credit card application process on his phone and then complete it at a branch. The process is entirely seamless and fully digital.
Digital onboarding also drives sales of banking products, such as credit cards, which will be available across all channels. During the onboarding process, employees are shown product sales screens, where existing products are shown together with usage information, driving improved upselling and cross-selling campaigns. The process is also much faster. Instead of having to wait for a debit card, customers will receive a no-name card that they can start using right away, removing friction from the buying experience.