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success stories / Personalized to Be Unique. Unique to Be Successful

Generali, one of the leading insurance companies of the world, has partnered up with VeriPark to start a new era in the insurance industry with their customer centric approach.

  • Generali Omni-Channel Servicing and Insurance CRM

About Customer

The Generali Group is one of the most significant players in the global insurance and financial products market. The Group is leader in Italy and Assicurazioni Generali, founded in 1831 in Trieste, is the Group's Parent and principal operating Company.

Characterised from the very outset by a strong international outlook and now present in more than 60 Countries, Generali has consolidated its position among the world's leading insurance operators, with significant market shares in western Europe - its main area of activity - and particularly in Germany, France, Austria, Spain, Switzerland and Central and Eastern Europe.


Especially for car and traffic insurance branches, Generali wanted to provide the fastest, easiest and most suitable service to their customers through the modern delivery channels.The company that has launched their brand with the motto "Easy Way of Insurance" is planning to provide insurance to a wider market in Turkey. Generali Insurance, aim to provide the fastest, easiest and most suitable service to their customers by customized offer for car and mandatory traffic insuran­ce through internet and 7/24 remote insurance advisory services via 0850 555 55 55.​

  • Generali Omni-Channel Servicing and Insurance CRM
  • Generali Omni-Channel Servicing and Insurance CRM


Thanks to advanced featured provided by VeriPark's Omni-Channel Delivery and CRM solution specialized for insurance, Generali started to provide the fastest, easiest and most suitable service to their customers through the modern delivery channels.

VeriTouch is a customer relationship management solution that operates on the Microsoft Dynamics CRM platform consolidating data stored by insurance companies on different platforms onto one single platform in order to create synergy. The main strength of this software solution is the ability to provide the view all the information of the customer to the sales representatives immediately through the functionalities of the 360 Degree Customer View approach and therefore enables them to generate the most suitable offers according to the needs of the customer. 

On the other hand, VeriChannel that has been used as the infrastructure of the online transaction center by 7 out 10 major banks in Turkey, is a omni-channel delivery solution that can provide the customers, company employees and agencies with real time access to the data bank and the processes of the insurance companies created with VeriTouch from a very wide range of platforms.


​The collaboration between Generali Sigorta and VeriPark bring new advancements not only to the parties of this cooperation but also to the entire industry. In a world where customers have more options than ever, communication between the companies is as important as the internal processes of the companies. The perception of buying insurance as being highly technical and difficult affects all the actors of the industry. Generali is a leading company that provides the Easy Way of Insurance through their customer centric systems. With this significant investment, Generali is aiming to increase the number of policy holders while improving the reputation, future productivity and efficiency of the insurance industry. ​

VeriPark will always be the innovation partner of agile financial institutions that set the trend.
  • Generali Omni-Channel Servicing and Insurance CRM