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The Loyalty Management module provides a powerful engine that enables you to design multi-scheme, multi-tier, and multi-source loyalty and reward programs. The module provides a self-service portal for redemption, along with integration with external partners for order fulfilments. It eliminates much of the complex and time-consuming effort required to run campaigns and manage multiple vendors.


  • ​​​​​Loyalty programs are designed based on different rewarding schemes including multi-step, cumulative, and draw entitlements. 
  • Points lifecycle support including validity and reversal along with bonus points based on product, customer segment, and tier.
  • Real-time points are earned based on reward programs specific to products, customer segments, channels, merchants, and time intervals, with notification capability.
  • The self-service portal provides customers with reward statements and a gift catalogue to redeem points and place orders for products.
  • Integration with partner portal supports submission of orders to partners with the ability to track their status in CRM through to fulfilment.


  • ​Increase customer loyalty and retention by offering gifts and incentives programs.
  • Increase revenue by selling more products with targeted rewarding schemes.
  • Encourage product and service activation and usage with bonus programs.
  • Enhance customer experience with multi-channel, direct marketing capabilities.
  • Increase ROI and strengthen brand preference.​