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VeriTouch - Leading Customer Centric CRM / Marketing & Campaign Management

This module enables fnancial institutions to manage the entire marketing campaign lifecycle starting from campaign creation to execution.


  • Targeted campaigns are designed with personalized offer messages to customers who meet the offer criteria and / or have specific needs.
  • Campaigns are launched through multiple channels to reach customers in different ways including outbound calls, SMS, email, website, Internet Banking and ATM banners.
  • Dynamic, event-based campaigns and retention offers are configured to trigger an offer for a customer based on certain events, requests, or transactions that happen within CRM or on direct channels.
  • Pre-approved offers are launched in CRM, with automatic fulfilment capability from any channel that customer uses to accept the offer.
  • Top X offers that are available and targeted to a specific customer are exposed to direct channels with the ability to capture customer’s response from those channels.


  • ​​Increase offer relevance to customers with personalized and targeted offers.
  • Encourage higher conversion and offer acceptance rate by reaching customers on their channel of preference.
  • Reduce churn rate using dynamic and retention offers to offer the right product at the right time.
  • Reduce turn-around time and increase conversion rate with automatic fulfilment capability.
  • Channel optimization with monitoring and real-time dashboards on campaign execution and channel effectiveness.